Showcasing marketing prowess, British Columbia Institute of Technology (BCIT) Marketing Management students secured top places across multiple categories at the 2023 American Marketing Association International Collegiate Conference held in New Orleans.
The 2023 conference which was held in early April saw the BCIT Marketing Association (BCITMA) being named Top 5 Collegiate Chapter in North America for the third consecutive year.
Other recognitions awaited the marketing management students: Kim Nguyen, the BCITMA president and marketing student, was named the Student Marketer of the Year — beating over 10,000 students from various colleges and universities in North America.
This sets a record for the first time that this award has been given to a student in a Canadian post-secondary school, a press release notes.
In the Collegiate Case competition, case lead Tyler Jiang and team members Julie Chu, Samantha Wong, Isabel Balagat and Kelvin Tran, who have been working on a case project for the Wall Street Journal since September 2022, placed second. Eva Nguyen, meanwhile, secured a second place in the Website Design Competition.
Meanwhile, out of the 100 competing schools, Sahar Khawar, Kim Nguyen, Eva Nguyen, Jeanin Jaydee Chung and Tiana Pazdirek placed third in the Marketplace Marketing Simulation competition.
