A popular seafood store is closing its Burnaby location as it shifts company strategy.
Fresh Ideas Start Here (F.I.S.H.) spent 17 years at its Market Crossing location but has announced it will be shutting its doors to focus entirely on its online store and future expansion in B.C.
F.I.S.H. offers prepared meals and frozen seafood online but will be adding fresh seafood to the menu.
"We're excited for what's to come for Fresh Ideas Start Here," co-owner Jenice Yu said in an announcement.
"I remember when we first opened in Market Crossing, we were just one of few stores. And now, the community has flourished and grown. We’ve had 17 incredible years at our Burnaby shop and are so grateful for our loyal customers.
"By moving F.I.S.H. completely online, we can invest in upgrading our F.I.S.H. plant and create more ways to provide even better service, delivering the same premium seafood experience straight to people’s homes — encouraging even more customers to eat fish!"
Online orders will include next-day delivery in select regions as well as a new FISHFam membership program, which will see customers earn points that can turn into dollars and rewards.
“F.I.S.H. has been delivering fresh seafood to celebrated chefs and restaurants across Metro Vancouver for years,” Yu added.
“We hope to bring this same level of quality and service to home cooks soon, making it even easier and more accessible for everyone to enjoy the best seafood at home. Our goal is to continue supporting our community with the seafood they love."
Online orders will be able to be picked up at F.I.S.H.'s Richmond plant. Partner retail shops will be revealed at a later date.
The Burnaby store will officially close on April 30.
