With a surge in demand at local food banks amid the COVID-19 pandemic, Save-On-Foods and Western Family are teaming up to donate 50% of all net proceeds on Western Family products sold between June 11 and 17 to food banks across Western Canada.
In its third annual Share It Forward campaign, Save-On-Foods is aiming to donate $300,000 to its food bank partners in every community served from Vancouver Island to Winnipeg to Whitehorse and everywhere in between. Save-On-Foods operates multiple stores in Burnaby.
The seven-day event will see half of all net proceeds of every Western Family product sold at Save-On-Foods, PriceSmart Foods and Urban Fare stores across Western Canada donated directly to local food banks.
All donations will stay in the communities they were raised.
“With more Western Canadians relying on food banks during this crisis, it’s absolutely critical that we do our part to come together to support our neighbours,” said Save-On-Foods president Darrell Jones. “The work our food bank partners do for their communities is so important, especially now. I am so proud of the results of our last two Share It Forward events and I can’t wait to see what we can do this year.”