Make yourself a priority. That's the message Forever Yours Lingerie wants to impart, not only to encourage you to experience a personalized bra fitting, but also to empower you to feel confident and content in your own skin—by wearing the correct bra size and style for your body. Not to mention, the retro-vibe, pink neon sign above a lingerie display in both their Burnaby and Langley locations, makes their well-intentioned directive hard to ignore.
"We're not just a local business that sells high-quality products, we're a life-changing business," says Patricia Marie Cañonero, marketing manager of Forever Yours Lingerie. "We offer women the opportunity to transform their lives, to have an experience that's positively impactful."
"We stand by our mantra, 'make yourself a priority,' from the rationale that every woman should prioritize not only looking good, but feeling beautiful and comfortable in her everyday intimate clothing," she explains.
Sonya Perkins, the founder and owner of Forever Yours Lingerie, has been part of the local business community in downtown Langley since 1996 decided it was about time to set-up a second shop in North Burnaby in 2021. Their inventory (75%) is mainly exclusive, top European brands in a variety of styles, from the best wireless bra, strapless push-up bra, cleavage bra for large breasts, most comfortable bralette, and sports bra, to the best bra for lift and shape, and more. Additionally, they carry an extensive men's selection of boxers, loungewear and swimwear.
Not only recognized as bra-fitting specialists, they have the most size-inclusive selection of intimate wear in bras, panties, lingerie, loungewear, sleepwear, activewear, and swimwear in Canada. Plus, they're the only bra boutique in Canada that offers a wide-ranging selection of bra cup sizes from B to M.
"We're really proud of winning "Best Lingerie Store in Canada," by Best of Intima Awards in NYC in 2019 and 2021," admits Cañonero.
Free personalized bra fittings
Your bra's an investment in quality, comfort, and fit: it's the foundation of every garment you wear, with the power to make your look transformative and flawless, as well as, provide you with a self-confidence boost. Expect a personalized service and fitting with flattering shapes, soft fabrics, and designer brands that best suit your lifestyle and unique needs.
"It's all about how you feel in the bra, your comfort, finding the perfect fit with your personal FYL Fit Specialist," says Cañonero.
"Forever Yours Lingerie is the home of a diverse group of women who perform bra fittings, all educated through an intense, comprehensive six-month training process paired with an eighty page training module.”
Interested in getting fitted by a bra expert? “You can make an appointment—scheduled for 30 minutes—or just drop in. Once you're fitted with a bra that supports and makes you feel amazing, afterwards, of course, you have the option to purchase our recommendation."
Cañonero advises if you invest in three bras, properly hand wash and rotate them regularly, you'll likely get six to twelve months of quality wear, but definitely suggests a bra fitting every six months since a lot of factors value in finding the perfect fit like weight loss/gain, body mobility, day to day activities and more.
Two of their top-selling brands include ultra-luxury Empreinte, one of France’s most prestigious lingerie brands, and Belgium's Prima Donna, for women of all shapes and sizes. Look to other brands like Panache, one of the world’s leading designers in fit and quality of D-plus lingerie, Elomi, dedicated to fuller-figure women, and Paris-based, Chantelle.
Gift-giving ideas
From sexy to cozy, their staff will help you find the perfect gift from any of their collections. Looking for stocking stuffers? They have items as low as $16, like key chains from Playful Pineapple, Message Massage candles, Calm Your Tits Stress Balls, and sassy and unique tree ornaments, with "The boobs are real, it's the smile that's fake" slogan, among others.
"Beginning Saturday, December 10, if you buy a $200 gift card or more, you'll receive a free pair of BN3TH boxers," reveals Cañonero. "It's a great incentive for people who don't know what to buy their loved one."
Cañonero's advice to men looking for gift ideas for their ladies says their sales associates can source customer information from their comprehensive database files. "We look at her history and what she's previously ordered: favourite colours, styles, and sizes, which helps us make recommendations. We ask a lot of questions, for example, what are her hobbies; if she goes to the gym a lot, we might suggest activewear."
For more information or to book a fitting, visit foreveryourslingerie.ca
